An icon, placed back into culture.
THE APPROACH
We partnered with the Elizabeth Taylor Estate as part of a wider cultural strategy focused on keeping Elizabeth Taylor present in the contemporary conversation.
We created a stylist relationship program designed as an open invitation to the archive. Rather than transactional placements, the focus was long-term creative relationships, trust-building, and positioning the archive as a relevant cultural resource for modern storytellers.
Through this wider program, Andrew Mukamal (stylist to Margot Robbie) was invited to visit the archive.
Featuring
Margot Robbie
Wuthering Heights Worldwide Premiere in LA
Styled by Andrew Mukamal
Featuring:
The cartier Taj Mahal Diamond Necklace
Archival cape from The Taming of the Shrew
Results
10B+ impressions worldwide in the first 24 hours
Global fashion, culture, and entertainment coverage
Viral distribution across social platforms
Cross-generational cultural visibility
Immediate repositioning of the archive within contemporary culture
