Modern storytelling for a legendary legacy — connecting cultural tastemakers with the spirit of Elizabeth Taylor.
THE APPROACH
To reintroduce Elizabeth Taylor’s story to a new generation, Max Color Club led a curated influencer relations program focused on storytelling, alignment, and reverence. We paired purpose-driven creators with the legacy of House of Taylor — building relationships, not just reach — and invited them into a world shaped by beauty, glamour, and impact.
WHAT’s included
Strategic creator and tastemaker sourcing
Story-first outreach and relationship building
Custom mailer & messaging development
Gifting coordination and delivery
Content consulting & brand alignment
Follow-up & engagement nurturing
Legacy brand positioning for digital voices
featured work
House of Taylor:
Legacy Meets Influence Campaign
PARTNERED WITH GLAAD AND DARIENNE LAKE FOR HOUSE OF TAYLOR CAMPAIGNS
Sparked authentic content and deep digital conversations
Introduced a new generation to the story of House of Taylor through meaningful creator alignment
