Building digital momentum for an IRL moment and keeping the heartbeat going online indefinitely.
THE APPROACH
For Heartbeat ATL, a temporary experiential art exhibition by Dash Studios, we built a social strategy that matched the energy of the installation itself: immersive, creative, and made to be shared.
WHAT’s included
Platform-specific strategy (Instagram)
Content sourcing from on-site team, visitors, and creators
Graphic design integration for informational posts
UGC collection and curation
Social calendar development & publishing
Trend-based content ideation
Engagement, reposts, and community building
featured work
Heartbeat ATL by Dash Studios:
Social Launch + Management Campaign
Established Instagram voice and following of 1,400+ for 3 month event
Integrated UGC, motion, and design assets into cohesive feed
Built content calendar leading up to and during exhibition
Elevated awareness and foot traffic through organic engagement
WHY MAX COLOR?
Because even temporary moments deserve lasting impressions. We know how to build social strategy that captures energy and emotion then turns it into conversation, connection, and community.
