Art meets audience — online, in print, and in real life.
THE APPROACH
For Reflections, an immersive art installation at Ponce City Market by Dash Studios, Max Color Club designed and executed a dual-channel strategy: a social media launch paired with targeted traditional PR.
WHAT’s included
Full social launch CAMPAIGN strategy (Instagram-first)
Content creation & copywriting for PROJECT DURATION
Press release development & targeted distribution
Relationship-based pitching to local and regional outlets
Coordination of press interviews & coverage approvals
Messaging strategy for both media and social
featured work
‘Reflections’ by dash studio:
PRess & Social Strategy
Secured in-print & online feature in the Atlanta Journal-Constitution + others
Managed all outreach, follow-ups, and press logistics
Launched the project on Instagram with tailored voice + visuals