An iconic brand with a fresh new face and a strategy built to last.
THE APPROACH
We partnered with Smarties to breathe new life into their social presence with a full strategy overhaul designed to feel nostalgic, colorful, and future-facing.
WHAT’s included
Full social audit + strategy revamp
Development of platform-specific content pillars
Visual and tone of voice guidelines
Gifting concept development and creator sourcing
Coordination of custom candy kits for influencers
UGC collection & integration strategy
Strategy handoff document + internal training
featured work
SMARTIES:
6-Month Social Revamp + Gifting Campaign
Restructured strategy now in continued use by in-house team (+200K growth)
Built a creator campaign that blended nostalgia with now
Delivered a content system that feels true to Smarties' legacy and playful enough for today’s platforms
WHY MAX COLOR?
we build systems. Our approach is built for longevity, brand love, and real connection. Whether we’re working behind the scenes or launching something sweet into the spotlight, we make sure the message lasts.
