*An iconic brand with a fresh new face — and a strategy built to last.*

THE APPROACH

We partnered with Smarties to breathe new life into their social presence — with a full strategy overhaul designed to feel nostalgic, colorful, and future-facing.

WHAT’s included

Full social audit + strategy revamp

Development of platform-specific content pillars

Visual and tone of voice guidelines

Gifting concept development and creator sourcing

Coordination of custom candy kits for influencers

UGC collection & integration strategy

Strategy handoff document + internal training

featured work

SMARTIES:

6-Month Social Revamp + Gifting Campaign

Restructured strategy now in continued use by in-house team (+200K growth)

Built a creator campaign that blended nostalgia with now

Delivered a content system that feels true to Smarties' legacy and playful enough for today’s platforms

WHY MAX COLOR?

We don’t just plug into trends — we build systems that stick. Our approach is built for longevity, brand love, and real connection. Whether we’re working behind the scenes or launching something sweet into the spotlight, we make sure the message lands and lasts.

THE APPROACH

We partnered with Smarties to breathe new life into their social presence — with a full strategy overhaul designed to feel nostalgic, colorful, and future-facing.

WHAT’s included

featured work

SMARTIES:

6-Month Social Revamp + Gifting Campaign

WHY MAX COLOR?

We don’t just plug into trends — we build systems that stick. Our approach is built for longevity, brand love, and real connection. Whether we’re working behind the scenes or launching something sweet into the spotlight, we make sure the message lands and lasts.

SOCIAL STRATEGY – HEARTBEAT ATL

PR – DASH STUDIO'S 'REFLECTION'